by David Goetzl
New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About … Read the whole story
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by Steve McClellan
TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA … Read the whole story
by Laurie Sullivan
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
by David Goetzl
As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in … Read the whole story
by Karl Greenberg
Mazda North American Operations is partnering with Universal Pictures for a promo centering on the 3D version of "Dr. Seuss' The Lorax." The automaker … Read the whole story
by Aaron Baar
According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having … Read the whole story
by Wayne Friedman
TV advertising dollars aren't enough when it comes to streaming games of the high-profile NCAA College Basketball Tournament online. For those not getting already … Read the whole story
by Karl Greenberg
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
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by Wayne Friedman
DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV … Read the whole story
by Wayne Friedman
Fox's"American Idol" has now landed back at its beginnings -- seeing ratings it hasn't seen since it started up 10 years ago. CBS' "Big … Read the whole story
by Steve Smith
Turner Sports, CBS Sports and the NCAA have unveiled a new tiered pricing and access model for this year's on-demand March Madness offering. Now … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Network competitors might soon be partners, especially considering where Netflix and other digital TV/video services have gone. CBS doesn't believe Netflix is a competitor … Read the whole story
COMMENTARY
by Ed Martin
Who could have imagined one week ago that CBS' telecast last Sunday of the 54th Annual Grammy Awards would be so historic and so … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Throughout my professional life, I've had the privilege of riding hundreds of steep learning curves, getting thrown into the deep end in a huge … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
By looking at the numbers, few NBA general managers thought that previously unknown Harvard graduate Jeremy Lin would average well over 25 points a … Read the whole story
COMMENTARY
by Jane Clarke
Continuing on the commercial pod theme from the past weeks, let us now consider the common elements associated with pods. These constants help in … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
If you've been feeling like you're seeing more ads when you watch 30 Rock online, that's because you are. Long-form online video - like … Read the whole story