TVBlog
by David Goetzl
When networks moved slowly at working with it, Canoe should have showed it believed in its core request-for-information (RFI) offering by putting its money where its mouth was. Canoe executives … Read the whole story
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by Steve McClellan
Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically … Read the whole story
by Steve McClellan
CiCi's Pizza has just launched a new ad campaign featuring the first work from its recently selected new ad agency, Publicis Dallas.The new campaign, … Read the whole story
by Aaron Baar
In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're … Read the whole story
by David Goetzl
Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O'Brien through April 2014. … Read the whole story
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by Wayne Friedman
Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google … Read the whole story
by David Goetzl
Bravo said a neuroscience study it commissioned shows advertising is much more likely to resonate when shown during a program with related content. The … Read the whole story
by Wayne Friedman
Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big digital media companies may not think traditional TV has all the current right stuff - but they sure like the way TV gets … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Last week's Cross-Platform Video Measurement Summit not only addressed new advancements in cross-platform measurement, it also provided an update on the state of return … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting … Read the whole story