TVBlog
by David Goetzl
TBS is launching a Team Coco "synch" app for iPad and Android tablets allowing viewers to interact in real time with exclusive content and features developed specifically for a co-viewing … Read the whole story
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by Steve McClellan
Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically … Read the whole story
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by Wayne Friedman
Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google … Read the whole story
by Karl Greenberg
The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach … Read the whole story
by Wayne Friedman
Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Tablets help networks push viewers to watch TV live. Speaking at the OMMA Tablet Revolution, Dennis Adamovich, senior vp of brand digital activation/GM Festivals, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Drawing viewers away from live TV experiences via tablet experiences. Not a good idea. Dominique Nguyen, director of Bravo Emerging Media for NBC Universal, … Read the whole story
COMMENTARY
by Jane Clarke
Recent columns have examined commercials from several aspects: avoidance, retention, engagement and measurement. Rounding out this discussion is this week's column on various commercial … Read the whole story