Now is the time of year all broadcast networks focus on program renewals, cancellations, or those TV shows they can't figure out what to do with. Mostly we are talking … Read the whole story
Television delivered by IPTV systems will almost double in subscribers on a worldwide basis in four years -- outpacing the growth of cable and … Read the whole story
To push its value to the upfront, the Syndication Network Television Association is wooing advertisers with stats: National syndication TV shows have 30% shorter … Read the whole story
NBC must be feeling better -- both its prized midseason shows, "The Voice" and "Smash," showed improvement on Monday. "Smash" gained nearly 20% to … Read the whole story
Publicity hounds for new "advanced advertising" efforts are just warming up. As news of Canoe Ventures' demise -- more or less -- continues, a … Read the whole story
This year's second season finale of "Downton Abbey" on PBS gave the network its largest audience in years, and upped its "Masterpiece Theatre" brand … Read the whole story
Henry Schafer, EVP, Marketing Evaluations, Inc./The Q Scores Company, is a media research veteran from the consumer research/ advertising agency sphere. His current company, … Read the whole story