TVBlog
by Joe Mandese
Two of the most significant developments for the TV industry this week took place not on Broadcast Row, or even Madison Avenue, but out west in Silicon Valley: The disclosure … Read the whole story
by Wayne Friedman
In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV … Read the whole story
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by Steve McClellan
Bill Duggan, group EVP at the Association of National Advertisers, has taken NBC to task for sloppy coordination last week between the editorial and … Read the whole story
by Wayne Friedman
Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape … Read the whole story
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by Wayne Friedman
NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional … Read the whole story
by Karl Greenberg
Given what the automaker has been doing around vehicle launches and (especially) pre-launches, the upcoming TV-based platform for the 2013 Ford Escape is a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Who is your real TV competitor?" That has always been the question haunting Netflix -- and now, even more so. A little while ago, … Read the whole story
COMMENTARY
by Jane Clarke
This week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Every1 who can please turn to OWN especially if you have a Neilsen [sic] box." With that tweet to her 9 million followers at … Read the whole story