TVBlog
by David Goetzl
No shocker here: There appears to be a massive gulf between what Washington mandarins think and you and your neighbors do. Refreshingly, CNN's Erin Burnett condemned politicos of both sides … Read the whole story
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by Wayne Friedman
Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by … Read the whole story
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by David Goetzl
In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by … Read the whole story
by Sarah Mahoney
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
by David Goetzl
Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite … Read the whole story
by Wayne Friedman
For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 … Read the whole story
by Karlene Lukovitz
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded … Read the whole story
by David Goetzl
Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based … Read the whole story
COMMENTARY
by Kristin Frank
Stripping away all the buzz and technology, at its core social media is just another way to tell a story and simultaneously grow your … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When should you expect an entertainer to delivery journalistic-type content? Short answer: Never. When should you expect an entertainer to delivery a "story"? Short … Read the whole story
COMMENTARY
by Gary Holmes
Maybe you've heard this already, but a new season of "Mad Men" is returning to television Sunday night. But it's not just the TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Interesting view on a well-reported subject. Marketers buying TV media need to take into consideration the distraction factor with more viewers spending time multitasking … Read the whole story