TVBlog
by David Goetzl
While it's hard to refer to the U.S. TV business as a newcomer to globalization, clearly it is beginning to appreciate the opportunities more than ever. It will be a … Read the whole story
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by Gavin O'Malley
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
by David Goetzl
GSN's official description no longer uses "Game Show Network" -- and for good reason. The network is moving aggressively to offer its twists on … Read the whole story
COMMENTARY
by Jane Clarke
As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Layoffs aren't happy affairs, but given the increasingly fickle nature of journalism, entertainment and even media agency positions, comings and goings can be a … Read the whole story