TVBlog
by David Goetzl
Much of the industry's future is dependent on an advertiser knowing how many people watch its ad on what screen. So, entities from Arbitron to Ernst & Young are involved … Read the whole story
by Karl Greenberg
Also brand new is an ad campaign that will presage the arrival of the armada of new Nissan vehicles. The effort breaks on April … Read the whole story
by David Goetzl
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof events, while buttressing them with 360-degree campaigns. With ad-skipping rampant, the company has … Read the whole story
by Karl Greenberg
Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury … Read the whole story
by Sarah Mahoney
There's a new player in the mass end of the natural skin-care products line, with Scerene Healthcare Products rolling out its Puristics line in … Read the whole story
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by Wayne Friedman
Technology-minded TV companies should take note of how new high-tech movies fared among theatrical marketers: Revenues from 3D movies dropped nearly 20% in 2011 … Read the whole story
by Wayne Friedman
Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol." Read the whole story
by Wayne Friedman
The new NBC show "Bent" pulled in with the lowest rating ever for a new NBC comedy: a Nielsen preliminary 1.0 rating/3 share among … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market media, including digital, but with the exception of TV, stagnated during the last … Read the whole story
COMMENTARY
by admin
The X Factor, Fox and SYCOTV created a series of interactive pieces for the U.S. debut of The X Factor, but the most innovative … Read the whole story
COMMENTARY
by Jane Clarke
As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Layoffs aren't happy affairs, but given the increasingly fickle nature of journalism, entertainment and even media agency positions, comings and goings can be a … Read the whole story
COMMENTARY
by Ed Martin
One of the best moments in what has proven to be a decidedly uneven season for Fox's "American Idol" came this past Wednesday on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One of the few areas where some big TV production companies still make a lot of money is in selling shows on a global … Read the whole story