TVBlog
by David Goetzl
It's a cool time for research-speak. There seems to be an arms race to coin the most lasting description of a new field. CBS's David Poltrack is championing "volumetrics," while … Read the whole story
by Tanya Gazdik
John Hancock Financial Services is launching its first work under Chief Marketing Officer David Longfritz, who says the campaign "reflects the times we live … Read the whole story
by David Goetzl
The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage … Read the whole story
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by Amy Corr
Adam Dolgins has been named senior vice president of original programming for truTV. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast this week rolled out a new free service allowing customers who subscribe to both Xfinity Internet and Xfinity Digital Video to watch TV … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ken Wollenberg, president/general manager of Experian Simmons, has a range of measurement experience from MRI to Nielsen to Arbitron, which led to his current … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When will digital online sellers really be part of TV's big upfront selling process? Don't look for big changes anytime soon. "We can't … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You know the HBO marketing line "It's not TV; It's HBO." That seems like a bold statement. But it should pertain to all cable … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Social media is getting more ad revenue. But the dollars are coming out of budgets for print, radio, outdoor and other media -- not … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Bob Pittman, chief executive officer of Clear Channel Media Holdings, talked up his industry, during the 4A's Transformation LA event. "Radio is your view … Read the whole story