TVBlog
by David Goetzl
It's well-documented the U.S. Postal Service is navigating one tough route in this digital economy. Questions about the effectiveness of direct mail aren't helping. Not that those haven't been around … Read the whole story
by Wayne Friedman
Virtually all U.S. portable device owners will use either their tablet or smartphones at least once during a 30-day period. Nielsen says a fourth-quarter … Read the whole story
by Wayne Friedman
Looking at the ratings that matter most to advertisers, CBS and Fox have had improving TV seasons this year. Through Jan. 15, Nielsen's C3 … Read the whole story
by Wayne Friedman
NBC's "The Voice" may look to buck the historical trend of a reality show spinoff out-performing its original, "American Idol," this season. But when … Read the whole story
by Karl Greenberg
The automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
More than 85% of device owners in the U.S. are consulting the second screen while watching TV at least once a month. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Let's talk viewer erosion: not just the type we have seen on broadcast TV, but also on cable TV networks. Should this be any … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now we know the real secret about social media and TV. It isn't necessarily about "engaging" current viewers of popular TV shows. It's about … Read the whole story