TVBlog
It's well-documented the U.S. Postal Service is navigating one tough route in this digital economy. Questions about the effectiveness of direct mail aren't helping. Not that those haven't been around … Read the whole story
Virtually all U.S. portable device owners will use either their tablet or smartphones at least once during a 30-day period. Nielsen says a fourth-quarter … Read the whole story
Looking at the ratings that matter most to advertisers, CBS and Fox have had improving TV seasons this year. Through Jan. 15, Nielsen's C3 … Read the whole story
NBC's "The Voice" may look to buck the historical trend of a reality show spinoff out-performing its original, "American Idol," this season. But when … Read the whole story
The automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a … Read the whole story
COMMENTARYMore than 85% of device owners in the U.S. are consulting the second screen while watching TV at least once a month. Read the whole story
- COMMENTARY
Let's talk viewer erosion: not just the type we have seen on broadcast TV, but also on cable TV networks. Should this be any … Read the whole story
- COMMENTARY
Now we know the real secret about social media and TV. It isn't necessarily about "engaging" current viewers of popular TV shows. It's about … Read the whole story
