by Wayne Friedman
Heading into this year's upfront, many cable networks have a good story to tell -- but most are smaller mid-networks, according to RPA. The … Read the whole story
by David Goetzl
New research shows 38% of U.S. homes have at least one TV set connected to the Internet through a gaming console, Blu-ray player, newfangled … Read the whole story
by Karl Greenberg
The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard … Read the whole story
by Wayne Friedman
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's … Read the whole story
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by David Goetzl
ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the … Read the whole story
by Karl Greenberg
Outdoor lawn equipment company Troy-Bilt is taking a hard look at the virtues of so-called "companion TV" viewing, the increasingly prevalent practice of watching … Read the whole story
by Karl Greenberg
Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week Matt Farber published an interesting piece urging TV companies to get into online video, no matter how small it is today. He … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How should an NFL sponsor react to news of a New Orleans Saints defensive coach repeatedly telling his players to "kill the head" of … Read the whole story