TVBlog
by David Goetzl
NBCUniversal's "Green Machine" should be the subject of intrigue as it makes appearances at New York media agencies from Mindshare to Universal McCann to Zenith next week. It's a full-scale, … Read the whole story
by Mark Walsh
With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV … Read the whole story
by Karl Greenberg
The creative exercise (so to speak), part of a new campaign via Campbell Mithun, demonstrates a new technology the company is using on its … Read the whole story
by David Goetzl
As buyers and sellers engaged in some early upfront posturing Tuesday, a pair of top agency executives suggested they overpaid in last summer's heated … Read the whole story
by Wayne Friedman
While traditional 'lean-back' TV may be strong among U.S. viewers, a growing number of consumers have interest in -- or have already adopted -- … Read the whole story
COMMENTARY
by Joe Mandese
The biggest brands on television - based on Nielsen's gross rating points - are television brands themselves. That's what a stat cited by Nielsen … Read the whole story
COMMENTARY
by Joe Mandese
That's what TV historian and industry consultant Tim Brooks noted during the "As The TV Programming World Turns" panel at the Outfront conference this … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Honesty is tough to come by in Hollywood -- but Ron Meyer, president and chief operating officer of Universal Studios, took a real stab … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Short attention spans apply to the digital world more than we realize -- especially for young consumers. A new Time Inc/Innerscope Research biometric study … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Last year, when I was working as a consultant, I developed the Commercial Value Index, designed to rank cable networks on which were best … Read the whole story