TVBlog
by David Goetzl
The whole thing may be a Madison Avenue myth, but upfront deals are no longer inked on napkins in wood-paneled establishments, where the negotiations were an unwelcome distraction from the … Read the whole story
by Wayne Friedman
Too much political advertising on TV airwaves? Wait. Much more could be coming. A decision by the U.S. Circuit Court of Appeals in San … Read the whole story
by Karlene Lukovitz
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's … Read the whole story
by Tanya Gazdik
"Golf courses have a storied history as informal meeting places, which aligns well with Crowne Plaza's focus on providing a better meetings experience for … Read the whole story
-
by David Goetzl
A top Univision executive expresses concern that advertisers have under-recognized the Hispanic audience. Univision Deportes Network, which carries soccer, debuted last week. Read the whole story
COMMENTARY
by Damian Bazadona, Op-Ed Contributor
It's clear that the way we watch television and the very meaning of the word television have been radically altered over the past decade. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One radio station in Los Angeles -- KSWD 100.3 The Sound -- tells listeners it doesn't play the same song twice in a 24-hour … Read the whole story
COMMENTARY
by Ed Martin
How lucky are we to be able to enjoy a pair of scripted television series that aren't simply two of the best of their … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The 16-year winning streak of NBC's "Today" as the top-rated network morning show hasn't ended yet. Katie Couric's week-long turn on "Good Morning America" … Read the whole story