TVBlog
A king of the show biz world has spoken and he thinks the 3D TV format could use some more scripted dramas. Yes, it's pretty cool to have the snowboard … Read the whole story
In a new set of commercials set to begin airing this week, Carly is shown going through her closet, discarding magenta dress after magenta … Read the whole story
Gannett Co. witnessed higher first-quarter revenue for its TV operations, based on stronger auto, political and overall Super Bowl advertising. But overall company profits … Read the whole story
AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will … Read the whole story
Rentrak, the measurement company expanding its local-market TV service, has signed a slew of stations, some agencies and now at least one client: a … Read the whole story
In a similar move to one of its sister cable network groups, NBCUniversal's Style Network has formed Style Media, a multimedia content/brand company group. Read the whole story
In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen … Read the whole story
Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, … Read the whole story
COMMENTARYTroy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout … Read the whole story
- COMMENTARY
The NFL, the biggest sport franchise in the U.S., now wants an advertising foothold in gambling, a legitimate growing business that has long looked … Read the whole story
- COMMENTARY
Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey of … Read the whole story
