by David Goetzl
As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a … Read the whole story
by David Goetzl
AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will … Read the whole story
by Gavin O'Malley
Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. … Read the whole story
by David Goetzl
Rentrak, the measurement company expanding its local-market TV service, has signed a slew of stations, some agencies and now at least one client: a … Read the whole story
by Wayne Friedman
New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of … Read the whole story
by Erik Sass
"House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating to create a House Beautiful-branded marketplace for home furnishings, including online and mobile … Read the whole story
by Wayne Friedman
In a similar move to one of its sister cable network groups, NBCUniversal's Style Network has formed Style Media, a multimedia content/brand company group. Read the whole story
by Karl Greenberg
Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, … Read the whole story
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by Wayne Friedman
Macy's is doubling down on its efforts in reality competition TV game with a business-oriented program on Discovery's TLC Channel. Called "Macy's Million Dollar … Read the whole story
by Karl Greenberg
The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Troy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NFL, the biggest sport franchise in the U.S., now wants an advertising foothold in gambling, a legitimate growing business that has long looked … Read the whole story
COMMENTARY
by Gary Holmes
As a big fan of Fox's "New Girl," I was surprised to hear that Zooey Deschanel, the show's star, is, in some circles, considered … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new consumer research from Leichtman Research Group, 38% of all households have at least one television set connected to the Internet via … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast levies "data use" caps for some apps, but not for its Xfinity Xbox app. Reed Hastings, chief executive officer of Netflix, says this … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey of … Read the whole story