Television News Daily
Monday, April 23, 2012
  • Old Spice Champion: Sweet Smell Of Success

    The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the … Read the whole story

  • NimbleTV Begins Beta Push For TV Everywhere Service

    With the backing of some prominent media venture capital firms, NimbleTV is looking to start as a subscription TV service. It intends to bring … Read the whole story

  • CW's Loyal Viewers May Provide Clue To TV Stations' Future

    TV station execs continue to be angry that content and viewers are moving offline to digital sites. The CW, for example, now gets 25% … Read the whole story

  • Three-Quarters of Online Video Buyers Planning TV and Web Video Buys in Tandem

    Nearly two-thirds of marketers say they consider online video as a complement to TV rather than a replacement for TV, while only 10% look … Read the whole story