TVBlog
by David Goetzl
Total U.S. TV ad spending appears to have crossed the $70 billion mark for the first time in 2011. Sports advertising also posted growth over a similar stretch, though surprisingly … Read the whole story
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by Wayne Friedman
TV political advertising data, available to the public at TV stations and at the FCC, will now be available online -- much to the … Read the whole story
by Wayne Friedman
Ads and messaging in and around smart/Internet-connected TVs can make for a greater impact with consumers. Read the whole story
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by Wayne Friedman
Hammers and nails, small furry animals and toys, and perhaps some beer and pizza -- that's what we are thinking about while watching some … Read the whole story
by Aaron Baar
Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its … Read the whole story
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by Erik Sass
According to Journal Communications, which publishes the "Milwaukee Journal Sentinel" among other newspapers, total revenues fell 1.9% to $82.3 million in the first quarter … Read the whole story
COMMENTARY
by Ross Fadner
Today's VideoDaily Roundup starts with a skeptical take on video's Digital Content NewFronts. Next, reports claim that a major investor is preparing to offload … Read the whole story
COMMENTARY
by Ed Martin
Television never ceases to amaze me. Just when I think I've seen it all, along comes a new drama series about a masseuse that … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
This is a special time in the ad industry. What happens in the second quarter's upfronts will go a long way toward determining industry … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For many years, broadcast viewer erosion due to cable grabbed big headlines. Now we lump all TV viewing together in one brew. That's because … Read the whole story
COMMENTARY
by Jane Clarke
For cable operators, the return-path transfer of the data is done via the Internet. The speed by which the data transfer occurs depends on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
National advertisers this time of year might be feeling the push and pull of networks promising fresher, original material. This provides the patina of … Read the whole story