by Wayne Friedman
2011 was not a good year for local TV advertising -- dropping nearly 8% versus the year before. BIA/Kelsey says advertising revenue for TV … Read the whole story
by Wayne Friedman
More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barclays Capital expects upfront revenue for the major four broadcast and cable networks … Read the whole story
by Karl Greenberg
The division of Nestle is doing its first-ever TV ad campaign in the U.S. The campaign will include digital media and POP, and "connect … Read the whole story
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by David Goetzl
Simulmedia, which uses set-top-box data to help advertisers hone in on a target, has received $6 million in funding from its trio of venture-capital … Read the whole story
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by David Goetzl
Honda has inked a deal with ESPN to back a multiplatform initiative about Title IX, which many say has revolutionized female athletics. The arrangement … Read the whole story
by Wayne Friedman
The TV term "season low" for a network TV show usually can't be found in the same sentence as "series finale." But TV is … Read the whole story
by Karlene Lukovitz
The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The … Read the whole story
by Joe Mandese
When Madison Avenue's top direct-response marketers and agencies want to track the effectiveness of their media, many turn to Core Media Systems, the Fairfield, … Read the whole story
COMMENTARY
by Ross Fadner
The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. … Read the whole story
COMMENTARY
by Ross Fadner
There is lots of speculation in today's Video Daily Roundup, starting with a report that Hulu is considering moving to a TV Everywhere-type authentication … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
What the Web lacks and was/is television's ace, perhaps, is programming. Only if you program the content better do you create the kind of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Tough to admit that one of the businesses you bought as part of a big overall media deal is moving tragically in the wrong … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will there be more value, real and perceived, in the upfront this year? And not just for TV, but for the usual wannabe media … Read the whole story
COMMENTARY
by Gary Holmes
Did you hear the one about the standup comedians who decided to become Internet entrepreneurs? First it was Louis C.K. and now it's Aziz … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Cord-cutting has gotten a lot of press, but the total number of people canceling their cable subscriptions remains relatively small -- and the executives … Read the whole story