by Wayne Friedman
U.S. advertising revenue -- excluding political and Olympics but including direct marketing -- was $171.7 billion in 2011, a 3.1% gain from 2010, per … Read the whole story
by Karlene Lukovitz
The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The … Read the whole story
by Wayne Friedman
The NBC network and TV stations witnessed strong advertising growth in the first quarter of 2012 -- with or without the Super Bowl. But … Read the whole story
by Karl Greenberg
Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the … Read the whole story
by Tanya Gazdik
Minors who are familiar with TV alcohol ads are more likely to have tried alcoholic beverages and binge drink than those who do not … Read the whole story
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by Ross Fadner
Women took center stage during NBCUniversal's digital content "NewFront" in New York Tuesday night, as the traditional media giant unveiled a slate of video-related … Read the whole story
by Aaron Baar
Taking a cue from the brand's long-standing tagline, "It's Hard to Stop a Trane," new TV commercials from agency Carmichael Lynch in Minneapolis pit … Read the whole story
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by Joe Mandese
At a time when the market of suppliers serving Madison Avenue's so-called back-office -- the software, systems and technology agencies use to plan, buy, … Read the whole story
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by David Goetzl
Looking to diversify beyond the traditional screen, DirecTV has launched a unit devoted to digital initiatives. A digital entertainment products group, focusing on distribution … Read the whole story
COMMENTARY
by Ross Fadner
The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Digital video provider Perform Group has struck a deal to offer a range of international sports on a subscription basis to Facebook's 900 million … Read the whole story
COMMENTARY
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Like the Heinz pitch that saved the day ("Some things never change,"), this episode was all about mothers and children, having multiple dinners, second … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
E! has a new brand theme: Pop of Culture. Not Pop Culture. Not Pop Up Culture. (That would be more of a VH1 thing, … Read the whole story
COMMENTARY
by Catharine P. Taylor
I'm hoping that even all of the techno-forward people who read this column still experience occasional moments of wonder at what all of these … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Of all the potential uses of return-path data, (RPD) local measurement arguably offers one of the top initial values. Recently I interviewed Pat Dineen, … Read the whole story