TVBlog
by David Goetzl
At some point in the next few years, the NFL will begin negotiating with DirecTV on re-upping the satellite operator's deal for the Sunday Ticket package. The opportunity to watch … Read the whole story
by Wayne Friedman
Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent … Read the whole story
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by David Goetzl
As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and … Read the whole story
by Aaron Baar
It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the … Read the whole story
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by Wayne Friedman
Strong advertising revenue growth continues for the likes of Walt Disney's cable networks, as well as its broadcasting network for its fiscal second quarter. … Read the whole story
by David Goetzl
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations … Read the whole story
by David Goetzl
The Nielsen-funded Council for Research Excellence (CRE) said it will look at ways to upgrade the diary measurement process - which continues in small … Read the whole story
by David Goetzl
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Is it possible the concept of truly commerce-enabled interactive television is nothing more than a myth? From my perspective -- specifically that of a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketers aim to pick the right video advertising inventory. In that regard, Nielsen says the amount of national TV inventory rose 14% in 2011 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The show isn't on the air yet. Yet there are protests in anticipation of Howard Stern's stint as a judge on NBC's top-rated summer … Read the whole story
COMMENTARY
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Last week's jaunty episode, "At the Codfish Ball," got its name from a Shirley Temple movie in which the pint-sized star struts her stuff. … Read the whole story