TVBlog
by David Goetzl
Female viewers of HBO's "Girls" might be surprised to learn they are in the minority. Four episodes in, the audience for the freshman dramedy is 60% male. One theory involves … Read the whole story
by David Goetzl
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in … Read the whole story
by David Goetzl
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
by David Goetzl
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations … Read the whole story
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by David Goetzl
As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and … Read the whole story
by Wayne Friedman
Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent … Read the whole story
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by Wayne Friedman
With just a couple of weeks left in the broadcast year, the most current season-to-date ratings for the five major English-language broadcast networks ratings … Read the whole story
by Karl Greenberg
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ads, while luxury respondents are more responsive to ads that have a serious … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketers aim to pick the right video advertising inventory. In that regard, Nielsen says the amount of national TV inventory rose 14% in 2011 … Read the whole story
COMMENTARY
by Karen Herman
What better time, than while we're checking network scorecards in this year's upfront season, to scan through our Archive of American Television collection to … Read the whole story