TVBlog
With all the urgency to find a widely accepted cross-platform measurement system, one element of the chase involves going back to the future. Recall Project Apollo, the would-be breakthrough that … Read the whole story
Paul Lee, president of ABC Entertainment Group, told reporters at an upfront press conference that the network's brand is "emotional." He was equally forthright … Read the whole story
With the season nearly complete, CBS has moved into a virtual dead heat with Fox in the ratings that matter most to advertisers: C3 … Read the whole story
With upfront season in full swing -- and many TV watchers predicting record commitments to new programming from ad buyers -- now is the … Read the whole story
In comments filed to the Federal Communications Commission on Monday, the National Association of Broadcasters decided to focus on services that pose a threat … Read the whole story
IPG's MagnaGlobal has struck a deal with Networked Insights to provide the agency with social media data and analysis related to TV programming. NI's … Read the whole story
NBCUniversal has announced how some of its Summer Olympics coverage will be divided across its properties. Notably, Bravo will be an Olympic outlet for … Read the whole story
Tribune Media Services, which provides information about entertainment and related content to TV program guides, movie listings and other metadata-reliant applications, is partnering with … Read the whole story
Despite the increasing number of options available to consumers, they're still watching the majority of their video programming on television sets -- a behavior … Read the whole story
Last Friday, China Daily reported that Taiwanese manufacturing giant Foxconn would begin working on "iTV, Apple Inc's rumored upcoming high-definition television." On Monday, Foxconn … Read the whole story
Katie Couric's deal to work on projects with ABC News involves a significant "get" later this month with an exclusive interview with Prince William … Read the whole story
Audiences continue to own more HDTV sets, but the number of ads shot in high-definition appearing on Hispanic-targeted networks and stations lags behind the … Read the whole story
- COMMENTARY
Despite cries about traditional TV's demise, there is no real prospect of the distributors of TV content being left out of the game in … Read the whole story
COMMENTARYOkay, bubelas. "Dark Shadows," the latest episode, certainly had a dark (and shadowy!) streak, in that it was all about competition, and the effects … Read the whole story
- COMMENTARY
To party or not to party? Everyone likes a good schmooze -- especially when it's connected to big-time television, and you can hang with … Read the whole story
- COMMENTARY
Over a half century ago, TV measurement was invented. Advertisers wanted to know whether their TV ads were effective. How to define "effective"? The … Read the whole story
- COMMENTARY
This is a tough week for online video to get any attention. It's TV upfront time, and the broadcast networks are touting their new … Read the whole story
- COMMENTARY
What a disappointment the previous season of "The Office" turned out to be. A show that was once a glory of television comedy has … Read the whole story
