TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits … Read the whole story

Although some big brands have said they plan to move significant money into digital, Barclays Equity Research analyst Anthony DiClemente doesn't think their efforts … Read the whole story

According to IAB-sponsored research, people juggling multiple screens in the living room may actually be more attentive to ads. Interestingly, smartphone and tablet owners … Read the whole story

At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos. … Read the whole story

There's no question that social video, social media and social TV are hot. Nearly every network has some sort of social media tie-in for … Read the whole story

Dish's Network's attempt to allow consumers to "Autohop" through commercials in the blink of an eye may seem ground-breaking to some. In fact, it's … Read the whole story

That's how Vetere Group Chief Tim Hanlon got things going on the "Online Vs. Offline" panel he's moderating at OMMA Video. Read the whole story

A month after the fact, what do industry insiders think of AOL's decision to offer TV-style guarantees on audience delivery for its video ads? … Read the whole story

Moaning about "Rock Center with Brian Williams" and its low ratings (under 2 million viewers)? Hey, these things take time and, more importantly, you … Read the whole story

Middleware is ubiquitous to computing infrastructure, but also holds special importance in the world of return-path data and measurement. RPD middleware not only provides … Read the whole story

Ah, those caveats. They'll get you every time, right? During the OMMA Video afternoon conversation between AOL On Network's Ran Harnevo and MediaPost columnist … Read the whole story