In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story

In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time … Read the whole story

A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story

Although some big brands have said they plan to move significant money into digital, Barclays Equity Research analyst Anthony DiClemente doesn't think their efforts … Read the whole story

Ah, those caveats. They'll get you every time, right? During the OMMA Video afternoon conversation between AOL On Network's Ran Harnevo and MediaPost columnist … Read the whole story

According to IAB-sponsored research, people juggling multiple screens in the living room may actually be more attentive to ads. Interestingly, smartphone and tablet owners … Read the whole story

At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos. … Read the whole story

There's no question that social video, social media and social TV are hot. Nearly every network has some sort of social media tie-in for … Read the whole story

Dish's Network's attempt to allow consumers to "Autohop" through commercials in the blink of an eye may seem ground-breaking to some. In fact, it's … Read the whole story

That's how Vetere Group Chief Tim Hanlon got things going on the "Online Vs. Offline" panel he's moderating at OMMA Video. Read the whole story

Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Rush identified three categories that draw people in to social TV: the ability … Read the whole story

A month after the fact, what do industry insiders think of AOL's decision to offer TV-style guarantees on audience delivery for its video ads? … Read the whole story

Middleware is ubiquitous to computing infrastructure, but also holds special importance in the world of return-path data and measurement. RPD middleware not only provides … Read the whole story