TVBlog
by David Goetzl
If TV viewing patterns are a reflection of the American political zeitgeist, there may be no appetite for bipartisanship, no desire for common ground, no hunger to break the Washington … Read the whole story
by Steve McClellan
MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across … Read the whole story
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by Joe Mandese
Industry-wide initiatives like Canoe Ventures may have floundered, but at least one major cable TV operator is muscling ahead with enhanced TV advertising buys … Read the whole story
by Steve McClellan
Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback … Read the whole story
by Laurie Sullivan
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, … Read the whole story
by Wayne Friedman
Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations' advertising trade group, is making a … Read the whole story
by David Goetzl
MundoFox, the Hispanic-targeted network set to launch in August, has added a presence in Chicago and says it expects to add affiliates in New … Read the whole story
by Gavin O'Malley
Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout … Read the whole story
by David Goetzl
It's not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising … Read the whole story
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by David Goetzl
With the recent success of "Good Morning America," ABC is launching a p.m. spinoff as a summer experiment. The hour-long "Good Afternoon America" is … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Gregg Liebman, senior vice president, ad sales and sports research, Turner, started in the industry on the agency side before moving to the networks. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Who will win the next TV season? How about a major change? CBS will take the 18-49 crown, according to Brad Adgate, senior VP … Read the whole story