by Wayne Friedman
Starcom MediaVest Group Exchange had been negotiating with Dish Network over a significant TV addressable advertising deal. But after hearing about Dish's new feature … Read the whole story
by Steve McClellan
MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across … Read the whole story
by Karl Greenberg
The company is tying a campaign about its racing mojo with the upcoming Indianapolis 500 race by extending a campaign, via RPA, Honda's agency … Read the whole story
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by Erik Sass
As part of Tribune's ongoing Chapter 11 bankruptcy proceedings, the corporation may be setting the stage for a sale of some media properties. Given … Read the whole story
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by Joe Mandese
Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's … Read the whole story
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by Ross Fadner
For cable and satellite TV providers like Comcast, DirecTV and Time Warner Cable, Millennials, or those young adults born between 1983 and 1997, represent … Read the whole story
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by Aaron Baar
According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same … Read the whole story
by Karl Greenberg
Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign … Read the whole story
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by Thom Forbes
The inventor of one of the most deceptively pernicious devices known to consumers -- and the advertisers who love them -- has passed away. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC says it will lose money on the London Olympics, according to Gary Zenkel, president of NBC Olympics and EVP for NBC Sports Group. … Read the whole story
COMMENTARY
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Let's face it, kids, there's something about that Aqua Velva Man. Old Don Draper is back, and he's in rare form, snapping his fedora … Read the whole story
COMMENTARY
by Gabe Samuels
It is no secret that television viewing is not done in a vacuum and that viewers are distracted by the environment from paying 100% … Read the whole story
COMMENTARY
by Jane Clarke
Because of the unique attributes of the RPD environment, considerable care is taken to correctly define STB activity as it pertains to media consumption. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The digital rights groups Electronic Frontier Foundation and Public Knowledge are siding with Barry Diller's online video start-up Aereo in its dispute with the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Another upfront means yet another chance to bring digital video into the conversation as an important mover and shifter. Good news: Everybody is talking. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Despite all the reassuring data for TV buyers claiming that most Americans watch just as much TV as they ever have, Google and Nielsen … Read the whole story