TVBlog
by David Goetzl
Disney has set the agenda. When a company of its stature marks such a popular line in the sand in its advertising policies, it will be difficult for its competitors … Read the whole story
by Wayne Friedman
Some traditional cable TV program ratings may be affected by Netflix, Amazon and other services that offer up rerun programming, since major cable groups … Read the whole story
by Joe Mandese
In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season … Read the whole story
by Wayne Friedman
Walt Disney will announce a radical plan to ban junk food and other high-calorie kids' food commercials from its networks and stations -- all … Read the whole story
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by Wayne Friedman
One Wall Street analyst sees CBS becoming less dependent on advertising sales in five years -- with TV advertising representing less than 50% of … Read the whole story
by Karl Greenberg
Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out … Read the whole story
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by Steve McClellan
The American Association of Advertising Agencies (4As) has issued an advisory bulletin to members with some tips for dealing with the chaos that lies … Read the whole story
by Tanya Gazdik
Bank of America is launching two advertising efforts, one for its Merrill Lynch Wealth Management product and the other for U.S. Trust, geared toward … Read the whole story
by Aaron Baar
Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in … Read the whole story
by David Goetzl
As HSN looks to expand its traditional home shopping business further into digital platforms, a redesign of its platform is expected. Part of HSN's … Read the whole story
by David Goetzl
Netflix Chief Content Officer Ted Sarandos says having Nickelodeon programming on Netflix is not contributing to the kids' network's declining ratings. At the same … Read the whole story
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by Ross Fadner
Ever since Netflix announced that it was looking to acquire and develop original content, critics have dismissed the move as a weak attempt to … Read the whole story
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by Amy Corr
Outside Television named Cenergy as its first-ever advertising agency of record. First work breaks in June. Spending was not released. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One would think cable TV operators -- with all the other products they sell into households -- could almost care less about getting growth … Read the whole story