TV's upfront ad market is winding its way to a mostly predictable conclusion for the broadcasters, but one major car manufacturer -- General Motors … Read the whole story

Although retransmission fees continue to climb, broadcasters say they are still nowhere near the carriage fee levels paid to cable networks. Retrans fees paid … Read the whole story

Electronic program guide company Rovi Corp. is kick-starting a media research tool for media agencies and advertisers to measure TV advertising buys on its … Read the whole story

Rentrak, which is looking to offer a Nielsen alternative or supplement, says it expects to double sales annually in its TV measurement business over … Read the whole story

Social media activity for all broadcast networks increased substantially in May, the last month of the TV season, versus that of a year ago. … Read the whole story

The Pac-12 networks will have a TV Everywhere-style offering starting when the venture kicks off this August. Through authentication technology, subscribers will be able … Read the whole story

"... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were … Read the whole story

At NASCAR.COM and at selected races starting this month the campaign includes activation on American Ethanol's Facebook page, and a big presence at races … Read the whole story