by Steve McClellan
Are commercial-specific TV ratings the way to go in the future? Not according to GroupM Global CEO Irwin Gotlieb, who dismisses the idea as … Read the whole story
by Wayne Friedman
Global television advertising sales will continue to climb in the next four years -- albeit at a slower pace than in recent years. PriceWaterhouseCoopers' … Read the whole story
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by Wayne Friedman
It is not enough to promote new TV shows on one's own network. Recent analysis from The Nielsen Company in looking at 60 promotional … Read the whole story
by David Goetzl
A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes … Read the whole story
by David Goetzl
Political ad spending continues to boom this year. In the period from May 6-June 3, total TV political spending for the year rose 53% … Read the whole story
by David Goetzl
Go Daddy, the Internet domain provider that has built a brand partly on Super Bowl commercials, has tapped IPG agency Deutsch for an Olympics … Read the whole story
by David Goetzl
TiVo wants to use its platform for t-commerce. The company has inked a deal with PayPal to serve as the payment processing service. TiVo … Read the whole story
by Wayne Friedman
So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their … Read the whole story
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by Ross Fadner
"Annoying Orange" has made the transition from YouTube to television, with the series debuting on Cartoon Network last night. Having logged in more than … Read the whole story
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by Ross Fadner
The Department of Justice is investigating cable companies for possible antitrust practices, particularly with respect to the threat posed to their businesses by online … Read the whole story
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by Amy Corr
Current TV hired Francis Kane as senior vice president, ad sales marketing and Lory George as vice president, digital ad sales. Read the whole story
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by Amy Corr
Valerie Schaer has been named executive vice president, creative affairs, NBCUniversal Domestic Television Distribution. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the future, my nasty mood may help find a commercial that'll fit my dark state: a sarcastic-laced promo for a wise-guy type of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released … Read the whole story
COMMENTARY
by
Capping a season with story lines that recently featured prostitution and suicide (and Peggy leaving!) all within the Sterling Cooper Draper nuclear family, "The … Read the whole story
COMMENTARY
by Tod Sacerdoti
Shortly after Henry Blodgett's post "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse," the television industry responded quickly, … Read the whole story