TVBlog
by David Goetzl
Based on new research, Democratic and Republican political consultants have to be crestfallen that HBO and Showtime accept no advertising. If their ads look to convert the non-believers, these pay-TV … Read the whole story
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by Ross Fadner
Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According … Read the whole story
by David Goetzl
Thom Beers, whose FremantleMedia-owned company has produced some blockbuster male-targeted reality shows, is going over the top with a new venture. Beers has launched … Read the whole story
by Wayne Friedman
Moving further into the TV authenticated world, Disney/ABC Television announced new elements of its wide-ranging programming deal with Comcast: the launch of new mobile … Read the whole story
by Wayne Friedman
Although its teams are not in the biggest TV markets, game two of the NBA Finals continued to show higher results than a year … Read the whole story
by David Goetzl
NBC will use dual stunts to give a lift to a pair of new fall comedies: premiering them following Olympic coverage without commercials. "Go … Read the whole story
by Karlene Lukovitz
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuring "The Crunchy Nut" -- a live faux-superhero character on missions to "seek … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This year's upfront market has been a real snoozer -- a real bore. In particular, the broadcast part of the marketplace has come in … Read the whole story
COMMENTARY
by Jane Clarke
Connectivity is fast becoming a standard expectation of television viewers through their use of such offerings as VOD and in connected TV. This week's … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Last week, in a now-(in)famous column -- "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" -- Business Insider's … Read the whole story
COMMENTARY
by Ed Martin
The new series everyone will be talking about next week is HBO's "The Newsroom," a timely drama about the staff at a cable news … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You think interactive TV advertising is cool? You know -- the new type of commercials where you hit a few buttons on your remote … Read the whole story