Quite simply, Microsoft is set to launch one of the greatest innovations in TV advertising since Texaco put its name on a variety show with Milton Berle in 1948. No … Read the whole story
Nissan North America today is launching the campaign for its 2013 Altima. It will be the company's largest ever. The effort, via TBWA\Chiat\Day, begins … Read the whole story
WPP's GroupM has launched what it says is the first reality show in the country, called "GroupM Young Power," streamed on Beijing-based video hosting … Read the whole story
The new Fox-owned entry will be a broadcast network. It has signed affiliates in 40-plus markets in advance of its mid-August launch. The network, … Read the whole story
Only Fox's "X Factor" and "Glee" will have their season premieres before the official season begins. Fox gets rolling the week after with "Bones" … Read the whole story
Research from GfK Media might give heat to the argument that cord-cutting is rising with increased digital opportunities, although a GfK researcher disagrees. A … Read the whole story
Evan Scheffel was promoted to senior vice president, worldwide pay television and subscription video on demand for Twentieth Century Fox Television Distribution. Read the whole story
Sponsorship Group for Public Television hired Marc Lehner as managing director sponsorship sales. Read the whole story
Sorry, this column may be interrupted... it could go off-script. Read the whole story