TVBlog
by David Goetzl
There's no better way to spend the first Saturday in May than watching the Kentucky Derby in person below the spires at Churchill Downs. Still, a party in the neighbor's … Read the whole story
by Karl Greenberg
The message that Spine is not just for runners but also athletes who run will be carried by a TV, print, digital, social media … Read the whole story
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by Gavin O'Malley
Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single … Read the whole story
by Karl Greenberg
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after … Read the whole story
by Wayne Friedman
Looking at the last third of the TV 2011-2012 season -- over a broader week-long viewing metric -- broadcast networks sank in viewership versus … Read the whole story
by Laurie Sullivan
Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, … Read the whole story
by Wayne Friedman
Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. Read the whole story
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by David Goetzl
TV One, which targets slightly older African-Americans than BET, is looking to refresh its brand for the first time since its 2004 debut, offering … Read the whole story
COMMENTARY
by Jane Clarke
Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remains an important consideration in RPD measurement rollout progress. To that end, CableLabs … Read the whole story
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by Joe Mandese
Los Angeles-based IC Places Inc. has agreed to acquire Hollywood-based Punch Television Networks, including TV stations, licenses and rights to all TV programming on … Read the whole story
COMMENTARY
by Alison Hill, Columnist
Hey, all you Shonda Rhimeses and Jerry Bruckheimers in the making: I can now answer the burning questions at the end of my last … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every year we get one of these: a high-rated new TV show that's still canceled. This year's honor goes to CBS' "Unforgettable," starring Poppy … Read the whole story
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by Tyler Loechner
San Mateo-based Adap.tv Thursday announced its Campaign Optimizer for video, a "first-of-its-kind technology" that predicts the results of a campaign before running a single … Read the whole story