TVBlog
by David Goetzl
Gannett Broadcasting President Dave Lougee speaks about a certain non-buyer's remorse that can set in during the Olympics. Advertisers in Gannett markets with NBC stations often find themselves
entranced by … Read the whole story
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by David Goetzl, Joe Mandese
Nielsen continues to evaluate problems that impacted results for the May sweeps period, including errors in the diary printing process, sources said. The misprinting … Read the whole story
by Laurie Sullivan
Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, … Read the whole story
by Tanya Gazdik
Jiffy Lube is launching the first franchisee-funded national ad campaign in more than two decades.The campaign for the Houston-based retailer emphasizes the brand's mission … Read the whole story
by Wayne Friedman
Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management … Read the whole story
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by Joe Mandese
Los Angeles-based IC Places Inc. has agreed to acquire Hollywood-based Punch Television Networks, including TV stations, licenses and rights to all TV programming on … Read the whole story
COMMENTARY
by Ed Martin
I wonder if "The Glass House" will actually last through the summer, or if it will become such an embarrassment that ABC might pull … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The public airwaves and indecency: We all know where we stand on that. But do we know exactly what marketers think? For the most … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every year we get one of these: a high-rated new TV show that's still canceled. This year's honor goes to CBS' "Unforgettable," starring Poppy … Read the whole story
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by Tyler Loechner
San Mateo-based Adap.tv Thursday announced its Campaign Optimizer for video, a "first-of-its-kind technology" that predicts the results of a campaign before running a single … Read the whole story
COMMENTARY
by Jane Clarke
Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remains an important consideration in RPD measurement rollout progress. To that end, CableLabs … Read the whole story