TVBlog
by David Goetzl
The swirl of activity in Washington this summer with potentially massive effects on the local station business has been remarkable. So far, the stations are batting .500 with a key … Read the whole story
-
by David Goetzl
Nielsen has moved to a second European territory and Asia with its measurement product that gauges the effect a TV spot has on brand … Read the whole story
by Wayne Friedman
Looking to entice sports viewers for its big August London Olympics push, NBC rolled out coverage of the U.S. Olympics Trials on Sunday. But … Read the whole story
by Karl Greenberg
State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In an unbundled, a la carte cable TV world, you are looking at a much smaller selection of cable channels being profitable -- maybe … Read the whole story