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by David Goetzl
After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using … Read the whole story
by Wayne Friedman
News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up … Read the whole story
by Karlene Lukovitz
From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring … Read the whole story
by Laurie Sullivan
The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 … Read the whole story
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by Wayne Friedman
Liberty Media has been awarded $950 million from a federal court, stemming from a lawsuit it filed in 2003 against French media company Vivendi … Read the whole story
by Karl Greenberg
State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State … Read the whole story
by Wayne Friedman
Looking to entice sports viewers for its big August London Olympics push, NBC rolled out coverage of the U.S. Olympics Trials on Sunday. But … Read the whole story
by Sarah Mahoney
And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story
by Karl Greenberg
The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story
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by Ross Fadner
Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If we're engaged in a TV partnership, do you need me more than I need you? Is that what's happening for Netflix?After all of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does … Read the whole story
COMMENTARY
by Gary Holmes
So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television … Read the whole story