TVBlog
by David Goetzl
Members of a House subcommittee on communications and technology got down to business with industry executives from many precincts Wednesday, debating issues such as the state of the retransmission
consent … Read the whole story
-
by David Goetzl
After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using … Read the whole story
by Karl Greenberg
The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story
-
by Gavin O'Malley
Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast … Read the whole story
by Wayne Friedman
CBS will use neuroscience to help create promotional campaigns for four TV shows this fall. The technology enables the most effective scenes within a … Read the whole story
by Sarah Mahoney
And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story
by Wayne Friedman
The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with … Read the whole story
by Karl Greenberg
The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the … Read the whole story
-
by David Goetzl
Turner's swing managing the digital properties for the PGA Tour is moving toward the 18th hole. An arrangement that began in 2006 will end … Read the whole story
COMMENTARY
by Gary Holmes
So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile is both its own beast and an increasingly important venue for video. You've seen all the reports on mobile video viewing increasing. Much … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
A few weeks ago I wrote about what I saw as the transition of the definition of "television." I started to think about this … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We want our TV news shows and newsroom personnel to pursue the facts, the truth -- and maybe be a little smart as well. … Read the whole story