TVBlog
by David Goetzl
Viral videos move fast, but when was the last time the Internet delivered a phrase that was almost instantly injected into the lexicon? It's TV that has the power to … Read the whole story
by Wayne Friedman
One day after the court's major health-care decision, CBS won a broadcast victory. The Supreme Court refused to review Janet Jackson's "wardrobe malfunction" during … Read the whole story
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by Ross Fadner
According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the … Read the whole story
COMMENTARY
by Jane Clarke
GroupM Chairman Irwin Gotlieb stated at his keynote at the recent ARF Audience Measurement 7.0 conference, that the media industry needs to create standard … Read the whole story
COMMENTARY
by Ed Martin
Even as the big broadcast networks continue killing off or otherwise compromising their daily daytime dramas - the only genre of television programming they … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
No junk food ads for kids and no political junk ads for adults. Those are some specific results -- or benefits? - that the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video advertising is a powerful tool to boost the reach and effectiveness of a TV campaign, according to a comScore report on cross-media … Read the whole story