TVBlog
by David Goetzl
Is this true? A double-amputee will be competing head-to-head this summer with some of the world's greatest athletes. Guys with legs. Same track, same rules. His distance to the finish … Read the whole story
by Wayne Friedman
Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in … Read the whole story
by Wayne Friedman
Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes … Read the whole story
by Aaron Baar
"We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new research from Nielsen, promotion does drive TV viewership. Evaluating the impact of promotion on tune-in for over 60 different programs, promotion … Read the whole story