Television News Daily
Tuesday, July 10, 2012
  • Sprite Launches Global 'Camo' Campaign

    Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way … Read the whole story

  • Edmunds.com Launches First-Ever Integrated Campaign

    The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do … Read the whole story

  • Aberdeen Supports Scottish Open Sponsorship

    The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then … Read the whole story

  • Dodge Paints Big Canvas For 2013 Dart

    The vehicle rolls into dealerships over the summer in tandem with the new ad push, "How to Change Cars Forever." The TV, digital, in-cinema, … Read the whole story

  • Art.com: All About The Art

    One of the survivors of the early dot-com era (in name, at least), Art.com is looking to reintroduce itself to consumers via a new … Read the whole story

  • Telemundo Upfront Delivers Big Ad Spend

    Telemundo, which is teeing up a kids' version of "The Voice," has completed its upfront deal-making with volume up in the 20% range and … Read the whole story

  • New TV Ad Takes Aim At Backpage.com

    Village Voice Media came under additional pressure over its adult listings on Monday, when the social service organization FAIR girls unveiled an ad campaign … Read the whole story

  • Gee, I Loved That Kind Of Talk

    First Andy Taylor, now Quinton McHale. In the span of less than a week, television has lost two of its most indelible performers, and … Read the whole story

  • What You Need To Know About The Future of Content

    Netflix' recent announcement about surpassing one billion hours of streamed content in June inspired a host of good articles about the future of content … Read the whole story