TVBlog
by David Goetzl
In more ways than one, Wieden + Kennedy continues to be the ultimate trophy agency. Holding companies would love to acquire it, but it holds fiercely to its independence. Perhaps … Read the whole story
by Karl Greenberg
The gas pump media company is changing its brand positioning in tandem with a big expansion program. GSTV says its network reaches 32 million … Read the whole story
by Wayne Friedman
The Academy of Televison Arts & Sciences nominated five TV commercials for an Emmy. Included in the mix is Wieden + Kennedy's high-profile and … Read the whole story
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by Wayne Friedman
Multichannel network sellers are looking to make gains at the expense of the ongoing DirecTV-Viacom stalemate over carriage fees, according to one media analyst. … Read the whole story
by Wayne Friedman
While desired apps for new smart TV come from the most popular online destinations, such as Netflix, YouTube and Facebook, many consumers are still … Read the whole story
by Laurie Sullivan
Verizon plans to release an Olympics TV app, dubbed the Verizon Olympics 2012 widget, to make the TV experience more social. The app automatically … Read the whole story
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by David Goetzl
When broadcasters go to Congress again and argue that they need more in carriage fees to fund expanding news operations, they might have some … Read the whole story
by Aaron Baar
"We don't believe frustration is necessary in the category," Dave Kimbell, the carrier's senior vice president and chief marketing officer, tells Marketing Daily. "And … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Perhaps we're fascinated by how many Subway sandwiches athletes like Michael Phelps and Apolo Ohno get to eat. Or maybe we're impressed that the … Read the whole story
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by Tyler Loechner
Out to Launch reported on July 18 that TBWA/Chiat/Day Los Angeles created a TV campaign for Nissan promoting the redesigned Altima. Check out the … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ellen Oppenheim of Oppenheim Media Consulting began her career in media research at Y&R, and soon switched to media planning, where she benefited from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO's "The Newsroom" makes the case that Congress blew it at the dawn of the TV age when it came to the use of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Advertisers aren't all that upset with Dish Network, the maker of a more efficient system to skip commercials called AutoHop. While TV networks are … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Cable and satellite viewers don't have a clue they can watch shows from their providers anywhere besides the TV, but they sure know how … Read the whole story