TVBlog
by David Goetzl
With swimming and gymnastics live in prime time, household ratings for the 2008 Beijing Games topped the 2004 Athens event by 8%. Based on one estimate, NBCU isn't so sure … Read the whole story
-
by Joe Mandese
In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second … Read the whole story
-
by David Goetzl
Asked at a Senate hearing Tuesday why consumers aren't given more information about how their cable bill is calculated, Time Warner Cable executive Melinda … Read the whole story
by David Goetzl
In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal … Read the whole story
by Wayne Friedman
The NBC Sports Network is now looking to push into basic sports programming for a cable sports network with sports highlights. It kicks off … Read the whole story
by Aaron Baar
Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has … Read the whole story
by Sarah Mahoney
The two TV spots, created by Zimmerman Advertising, show Cannon interacting with Rachel, a helpful Office Depot associate. Spots are running on "America's Got … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
"TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderson, Senior Director, Strategic Services, BlueKai. Partners have begun to take digital analyses … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Third party data for TV direct marketer and infomercial proponent Guthy-Renker isn't all that good -- some times 50% wrong. "Third party data is … Read the whole story
COMMENTARY
by Gary Holmes
The recent release by Nielsen and Sony of the 20 most memorable TV moments generated an enormous amount of news coverage, and why not? … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Have TV viewers now become so used to blackouts that they'll just shrug their shoulders? In the 1950s, if antenna problems caused "snow" on … Read the whole story