With swimming and gymnastics live in prime time, household ratings for the 2008 Beijing Games topped the 2004 Athens event by 8%. Based on one estimate, NBCU isn't so sure … Read the whole story
In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second … Read the whole story
Asked at a Senate hearing Tuesday why consumers aren't given more information about how their cable bill is calculated, Time Warner Cable executive Melinda … Read the whole story
In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal … Read the whole story
The NBC Sports Network is now looking to push into basic sports programming for a cable sports network with sports highlights. It kicks off … Read the whole story
Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has … Read the whole story
The two TV spots, created by Zimmerman Advertising, show Cannon interacting with Rachel, a helpful Office Depot associate. Spots are running on "America's Got … Read the whole story
"TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited … Read the whole story
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderson, Senior Director, Strategic Services, BlueKai. Partners have begun to take digital analyses … Read the whole story
Third party data for TV direct marketer and infomercial proponent Guthy-Renker isn't all that good -- some times 50% wrong. "Third party data is … Read the whole story
The recent release by Nielsen and Sony of the 20 most memorable TV moments generated an enormous amount of news coverage, and why not? … Read the whole story
Have TV viewers now become so used to blackouts that they'll just shrug their shoulders? In the 1950s, if antenna problems caused "snow" on … Read the whole story