TVBlog
Comcast executives had to be celebrating Sunday morning. Or exhaling. There was some early validation that the company's massive investment to secure Olympic rights through 2020 may be worth it. … Read the whole story
Creatively and financially, CBS believes it has had a strong 2011-2012 season. Nina Tassler, president of CBS Entertainment, says the network was No. 1 … Read the whole story
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaign, "Projections," to tell the world that it has a raft of tools … Read the whole story
The spot, which focuses more on patriotism and less on the sports aspect, will run on NBC over the duration of the event, including … Read the whole story
This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for … Read the whole story
- COMMENTARY
The [International Olympic Committee] says social media users helped cause problems for traditional broadcasters during the first big event of the London Olympics. Because … Read the whole story
COMMENTARYAs the nurses danced and the Voldemort blow-up doll ascended, I knew I needed some form of validation for my pain. These are the … Read the whole story
- COMMENTARY
Dear social media gurus, I get it: if you ran NBC, you'd program the Olympics differently, everything would be live on television and online, … Read the whole story
- COMMENTARY
What happened to appointment television? Some say your DVR, laptop, and tablet now make all the appointments. But Paul Lee, president of ABC Entertainment, … Read the whole story
