TVBlog
by David Goetzl
If a French judge had been caught scheming to deprive the U.S. gymnastics team of its gold medal, the deceit may not have caused the furor that the publication of … Read the whole story
by David Goetzl
Politicians who find the prevailing winds blowing against them can now turn to the Weather Channel to build support. The channel is joining many … Read the whole story
-
by Joe Mandese
As part of a broader initiative to create some structure around one of the television industry most developed, but least utilized advertising opportunities, MPG's … Read the whole story
by David Goetzl
Nexstar has received a waiver from the FCC that allows one of its stations to avoid making political ad-spending information available online starting Thursday. Read the whole story
by Aaron Baar
This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for … Read the whole story
by Wayne Friedman
Although largely defined by its young female-centric shows, The CW says its current efforts are intended to pull in more young male viewers this … Read the whole story
by David Goetzl
Yahoo is making a bid to be a pacesetter in media companies' burgeoning emphasis on developing second-screen experiences, where TV viewing content is synced … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The [International Olympic Committee] says social media users helped cause problems for traditional broadcasters during the first big event of the London Olympics. Because … Read the whole story
COMMENTARY
by Ted May
More people are consuming more video in more places and on more devices. So what's the problem? The problem is that as television viewing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The success of your product on TV might just depend on the success of your marketing skills. Not always, but sometimes. Joel Ewanick, chief … Read the whole story