TVBlog
by David Goetzl
In this month's Leaders & Bleeders, NBC is thriving with its Olympics coverage, while GM's top marketer Joel Ewanick flames out. Also "Face the Nation" is surging, while Apple ads … Read the whole story
by Laurie Sullivan
Attempting to make online video ad buying similar to television, Affine Systems rebranded to SET and introduced methods and technology for contextual targeting. In … Read the whole story
by David Goetzl
BlackArrow hopes to gain a toehold in addressable advertising. The company's new Subscriber Information Service allows cable and other pay-TV operators to deliver targeted … Read the whole story
by Wayne Friedman
For its second-quarter reporting period, Time Warner suffered a bit from its Warner Bros. movie unit, but results from its TV networks continued to … Read the whole story
by Karlene Lukovitz
In that ad, the relentlessly friendly and upbeat brand character Buzz flies from city to city with the news that Honey Nut is America's … Read the whole story
by Karlene Lukovitz
The campaign features several firsts for the brand, including representing Southern Comfort's largest-ever media buy in a single fiscal year -- more than double … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The success of your product on TV might just depend on the success of your marketing skills. Not always, but sometimes. Joel Ewanick, chief … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Tablets and TVs go hand in hand, but in ways that may surprise marketers and networks. Tablet owners are twice as likely as smartphone … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Complain about NBC and the Olympics all you want -- then look at the bottom line. Tape delays have again been a big issue … Read the whole story