TVBlog
by David Goetzl
A new USA Today poll indicates seniors 60-plus are generally happy and doing relatively well, which suggests advertisers might have some disposable income to go after. If Harley-Davidson might not … Read the whole story
by David Goetzl
The Chris Albrecht-led Starz business will become a stand-alone publicly traded company after Liberty Media said it will separate the operator of multiple pay-TV … Read the whole story
by David Goetzl
Rentrak has reached an agreement that looks to combine viewership data for brand integrations with effective metrics. The deal will have Rentrak's second-by-second data … Read the whole story
-
by David Goetzl
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and … Read the whole story
by Karl Greenberg
The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the … Read the whole story
-
by Wayne Friedman
Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at … Read the whole story
by David Goetzl
Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ad revenue in the second quarter to $66.2 million. Retrans consent revenue leaped … Read the whole story
-
by Ross Fadner
AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable executives and others may complain that the cost of sports networks puts undue stress on the average sports watcher, that the threat of … Read the whole story
COMMENTARY
by Scott Marden
Each year, our research looks to uncover television's most anticipated programs among affluent consumers. This year, this important group has shown little to no … Read the whole story
COMMENTARY
by
"I am unable to watch the Olympics due to the blustering jingoism that drenches the event. Has England ever been quite so foul with … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a … Read the whole story