TVBlog
by David Goetzl
There is simply no sign that football's preeminence in America will slow one bit. Not even the future of the country takes precedence. Consider that NBC won't cover the Democratic … Read the whole story
by Sarah Mahoney
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, is running a TV spot which shows a man presenting a woman with … Read the whole story
by Mark Walsh
Building on its goal of one-stop-shop for TV listings and content cross-platform, the company launched a revamped version of its app for iOS devices … Read the whole story
by Wayne Friedman
TV stations' newscasts reach key voters better than national cable news networks, per the TVB. Local TV early and late TV news programs in … Read the whole story
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by Wayne Friedman
Hallmark Channel just unveiled a new tagline and brand image: "The Heart of TV." Its first in three years. Read the whole story
by Karlene Lukovitz
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his … Read the whole story
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by Ross Fadner
Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the wake of Dish's AutoHop technology comes an Apple patent that could mean "ad skipping" to some. But read closely. Seems the new … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
You'd better get ready: TV media-buying processes, protocols and parameters are coming to the Web. Lately, the trades have been full of stories about … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Carly Rae Jepsen music video "Call Me Maybe" gets seen 212 million times on the Internet. What is that worth in TV terms? … Read the whole story
COMMENTARY
by Joe Mandese
Mike Bloxham, marketing chief of the Media Behavior Institute, just shed a startling stat with the Social Media Insider Summit crowd in Tahoe. Drawing … Read the whole story