TVBlog
by David Goetzl
No question second-screening offers networks and advertisers enormous potential. It's pretty simple: get viewers intrigued enough with what's on TV that they'll interact with it simultaneously on
another device. Will … Read the whole story
by Karl Greenberg
The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what … Read the whole story
by Karl Greenberg
Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One … Read the whole story
by David Goetzl
With Food Network's cooking shows continuing to sizzle, Bravo is launching another spinoff for its "Top Chef" franchise. The network is taking some of … Read the whole story
by David Goetzl
For the second year in a row, the NBC affiliate in Salt Lake City has decided not to air a first-year series from the … Read the whole story
COMMENTARY
by David Goetzl
You may be a dyed-in-the-wool Massachusetts Democrat appalled that somehow the state has a Republican senator. But if you're playing to win with MTV, … Read the whole story
COMMENTARY
by Fern Siegel
"Colbert's America" salutes a faux pundit who uses a late-night comedy show to hold our leaders accountable. It claims Stephen Colbert's satire doubles as … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users … Read the whole story