TVBlog
by David Goetzl
Dish Network will gather media in New York on Thursday for what it is billing as "The War of The Words." To pump the event, the graphic features a couple … Read the whole story
by Sarah Mahoney
"It's been a few years since we used all our stars as an ensemble cast," Martine Reardon, Macy's CMO, tells "Marketing Daily." And the … Read the whole story
by Wayne Friedman
TV ad spending climbed over 4% versus the second quarter of 2011 and is still outpacing other media. Kantar Media says all TV advertising … Read the whole story
by Wayne Friedman
The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter … Read the whole story
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by David Goetzl
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiece" series, which has been reinvigorated by the success of "Downton Abbey." Lauren's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
My only question about Jay Leno's 50% cut in salary: Will the jokes be half as funny and will advertisers still crack a smile … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a proprietary 2012 College Marketing Report from the Barnes & Noble College Marketing Division, despite the prevalence of social media and Internet … Read the whole story
COMMENTARY
by Jay O'Connor
A steady stream of recent data illustrates continued torrid growth of video advertising relative to TV advertising, the difficulty of reaching certain demographic segments … Read the whole story